Episode 55

Are Your Webpages Convincing Patients in 90 Seconds or Less to Pick You?

by Ophthalmology Business Academy | December 6, 2023

In this episode, Naren and Ryan, digital marketing experts at Ekwa Marketing, discuss a crucial factor that every ophthalmology practice owner should be aware of when creating their website.

Questions addressed in this episode,

  1. Why having a strong online presence and ranking high on Google is crucial for ophthalmology practices.
  2. What information should a patient see first when visiting an ophthalmology practice’s website within the first 90 seconds?
  3. How to use your website to make your patients like you?
  4. How can we use the website to build trust?
  5. How can practice owners display their expertise on their website?
  6. How important is it for medical websites to have a clear and compelling call-to-action within 90 seconds, and what elements make it effective?
Craft a Compelling Website with Ekwa Marketing For Your Ophthalmology Practice

Listen to this Episode on

Naren Arulrajah

CEO of Ekwa Marketing
Founder of Ophthalmology Business Academy

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ophthalmologists, ob-gyns, dentists, dermatologists, plastic surgeons, and med-spa owners. 

Naren is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate ophthalmology practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the ophthalmology and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded Ophthalmology Business Academy (www.obacademy.org) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Visit https://www.ekwa.com/ for more information

Ryan Davies

Digital Marketing Advisor
Ekwa Marketing

Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies. His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


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