Episode 71

Three Biggest Marketing Mistakes Ophthalmology Practice Owners Make

by Ophthalmology Business Academy | April 10, 2024

In this episode, two ophthalmology marketing experts, Naren and Ryan, engage in a discussion about the significant marketing errors that practice owners often make, which can greatly impact their patient acquisition. However, this episode goes beyond merely pointing out mistakes; Naren and Ryan also offer practical advice on how to steer clear of these pitfalls. Listen in to see if you might be making one of these mistakes and learn how to correct it.


  • 00:01:02 – Introduction to Naren: A brief background and expertise in ophthalmology marketing
  • 00:03:25 – The Three Biggest Marketing Mistakes:
    • Lack of clear understanding of the ophthalmology buyer’s journey
    • Underestimating the potential of SEO
    • Failure to track call metrics effectively
  • 00:07:12 – Strategies to Avoid the First Mistake: Insights and recommendations
  • 00:11:06 – The Importance of Ranking in Google’s Top 5%
  • 00:12:59 – Key Metrics to Monitor for Call Conversion
  • 00:16:22 – How to Rank for Over 100 Keywords and Join the Top 5% of SEO Sites in Your Area
  • 00:18:50 – Checklist to Achieve Top 5% Ranking in SEO
  • 00:22:43 – Benefits of the Marketing Strategy Meeting
  • 00:27:21 – Episode Summary: Key takeaways and closing remarks

Listen to this Episode on

Naren Arulrajah

CEO of Ekwa Marketing
Founder of Ophthalmology Business Academy

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ophthalmologists, ob-gyns, dentists, dermatologists, plastic surgeons, and med-spa owners. 

Naren is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate ophthalmology practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the ophthalmology and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded Ophthalmology Business Academy (www.obacademy.org) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Visit www.ekwa.com for more information.

Ryan Davies

Digital Marketing Advisor
Ekwa Marketing

Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies. His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.

Book a free strategy meeting with Ryan:  www.obacademy.org/msm/ryan/ 

Contact Ryan via: 204-898-0528


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