Episode 70

Ophthalpreneurs, Personal branding and Elevating the Patient Experience

by Ophthalmology Business Academy | March 28, 2024

Among the 18,000+ ophthalmologists in the USA, it’s crucial to differentiate yourself and build a strong connection with your patients. In this episode, Amanda Cardwell, Co-founder of Ophthalpreneurs, offers insights and strategies to enhance your personal brand.


  • 00:01:12 – Amanda’s Background in Ophthalmology
  • 00:02:34 – How did the concept of Ophthalpreneurs come about?
  • 00:04:31 – What is Ophthalpreneurs about?
  • 00:05:38 – What sets Ophthalpreneurs apart from other consulting meetings?
  • 00:09:38 – You don’t know, what you don’t know
  • 00:13:48 – Building a personal brand: Most often doctors do not have a personal brand
  • 00:23:26 – How to align your social media brand with your real-life practice experience: Living up to your social media presence
  • 00:26:20 – Changing patient behavior after Covid-19
  • 00:30:30 – Final thoughts
  • 00:32:07 – Connect with Amanda

Listen to this Episode on

Amanda Cardwell Carones MPH


Amanda, is the the co-founder of OPHTHALPRENEURS™, a community where ophthalmic business stakeholders come together to crowdsource solutions to common business problems that simply aren’t part of medical school training. With more than 20 years of leadership in the surgical ophthalmic industry, she leverages her clinical expertise and global perspective to drive practice growth. Her approach is not just about marketing; it’s about understanding the clinical nuances and enhancing every aspect of the patient journey.

Amanda holds a Master of Public Health degree in epidemiology and biostatistics and is a dual citizen of the USA and Italy. She has successfully launched multimillion-dollar portfolios, facilitated organic and inorganic growth in crucial markets, and established meaningful relationships with global key opinion leaders. Amanda is a passionate advocate for creating exceptional patient experiences and is a continuously learning leader who thrives in a fast-paced environment requiring critical thinking and robust problem-solving skills.

Connect with Amanda,

LinkedIn: linkedin.com/in/amandacardwellcarones
Website: ophthalpreneurs2024.com


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