Episode 72

Thinking outside of the Box to Create New Practice Management Efficiencies

by Ophthalmology Business Academy | April 24, 2024

Gone are the days of clunky filing systems and endless paperwork. Practice management is evolving rapidly, and Ashlie Malone, founder of Phone COA, is here to guide you through the exciting (and sometimes overwhelming) changes. In this episode, Ashlie explores how to leverage the latest practice management innovations to streamline workflows and boost efficiency, all while ensuring that patient care remains personalized and compassionate. Tune in and discover how to future-proof your practice management without compromising the human connection that matters most.


  • 00:01:19 – About Ashlie
  • 00:03:04 – Can you share some examples of traditional practice management methods and how they might be limiting efficiency in today’s practice environment?
  • 00:05:13 – Could you discuss a case study or example where a practice successfully implemented an unconventional approach to improve efficiency?
  • 00:07:23 – What are some common challenges practices face when trying to innovate their management approaches?
  • 00:09:23 – How Phone COA was born: born from her own experiences
  • 00:13:09 – What role do technology and automation play in creating efficiencies, and how can practices leverage them effectively while still maintaining a personal touch?
  • 00:16:40 – Final thoughts

Listen to this Episode on

Ashlie Malone MBA, JD, COE

Founder & CEO, Phone COA, LLC | Attorney at Practice Management & Legal Consulting | Podcast Host🎙

Licensed attorney and seasoned healthcare professional with over 20 years of experience in healthcare management. With years of experience as a practice administrator of a large ophthalmic surgical group, my consulting clients benefit from the “real world” application of proven and effective internal protocol and financial controls that improve overall efficiencies and increase the bottom line. I especially love partnering with practices undergoing unusual stresses related to management turnover, financial loss, or inefficient workflow and walk with them through the process of rebuilding, restructuring, and recapturing profitability.

Connect with Ashlie,

LinkedIn: www.linkedin.com/in/ashlie-malone-mba-jd-coe-987071186


Share this Podcast: