Episode 18

Accountability and Culture in Today’s Work Environment

by Ophthalmology Business Academy | March 22, 2023

Short staffing, burdened employees, and growing demand for healthcare services – are some of the challenges facing today’s practice environment. The Mercer report highlights the significant shortage of healthcare workers expected to occur in the United States by 2025. This shortage is projected to include a deficit of approximately 446,000 home health aides, 95,000 nursing assistants, 98,700 medical and lab technologists and technicians, and more than 29,000 nurse practitioners. The aging of the population is one of the key factors driving this shortage of healthcare workers. As the baby boomer generation ages, there is a growing demand for healthcare services.

But how can we address these issues while fostering a positive and thriving workplace culture?

Join Sarah and Laura Baldwin, Senior Consultant and Certified Professional Coach at BSM Consulting,  as they delve into this critical topic, explore leadership’s power in creating a better future for healthcare and beyond, and offer actionable solutions and insights for building a workplace that works for everyone.


  • 00:00:59 – Laura’s journey in ophthalmology
  • 00:02:10 – BSM Consulting: Sarah’s experience with meeting Mr. Bruce Miller, Founder of BSM Consulting
  • 00:04:27 – How could the organizational culture affect the team
  • 00:06:57 – Laura’s advice to overcome short staff
  • 00:12:49 – Importance of communication
  • 00:14:08 – Strategies to make people accountable
  • 00:18:36 – How does brainstorming with the team could reduce the burden on administrators/practice leaders



Senior Consultant and Certified Professional Coach at BSM Consulting

Ms. Baldwin joined BSM in 2007 and is based in Phoenix. With more than 25 years of experience in health care, her focus areas include strategic planning, identification and

implementation of operational improvements, executive and leadership coaching, and teaching and training. Ms. Baldwin is passionate about helping clients achieve their professional and personal goals by improving individual performance in a way that positively impacts the client and their organization.

Ms. Baldwin’s areas of expertise include:

  • Leadership development and training.
  • Executive and leadership coaching.
  • Insights® Discovery training.
  • BSM Leadership Summit facilitation.
  • Leadership and provider recruitment support services.

She has facilitated customized training and coaching sessions for hundreds of executive and physician leaders in nationwide organizations. Laura is also a frequent author of various blogs and articles on leadership development and an established speaker at industry and society meetings.

Ms. Baldwin is a Certified Professional Coach (CPC), an Energy Leadership™ Index Master Practitioner (ELI-MP), and an Insights® Discovery Licensed Practitioner. She holds a Bachelor of Applied Science from Northern Arizona University and a Registered Nursing degree from the University of Arkansas at Little Rock.

When she’s not working, Laura is an avid basketball fan, cheering on the Louisville Cardinals. She can usually be found in a gym on most weekends, cheering on her daughter Natalie, who plays high school and club basketball.

Connect with Laura Baldwin

LinkedIn:  linkedin.com/in/laura-baldwin-06045a9


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