Episode 20

Google Ads Versus Google Organic

by Ophthalmology Business Academy | April 5, 2023

In this podcast episode, Naren Arulrajah and Guido Piquet engage in a lively discussion on Google Organic versus Google Ads. They explore the advantages and disadvantages of both approaches and provide valuable insights into how an ophthalmology practice could strategically leverage these differences to boost its bottom line.

The conversation delves into the benefits of Google Organic, such as its ability to drive high-quality traffic to a website and establish credibility with potential patients. However, they also highlight the challenges of ranking organically, which can require significant time and effort.

Naren explains the role of “Ekwa Marketing,” a well-known digital marketing company, in helping ophthalmologists improve their online presence and visibility on search engines. With a vast clientele of over 15,000 physicians in the USA and Canada, Ekwa Marketing is a renowned player in the healthcare industry, providing comprehensive digital marketing solutions to medical practitioners.

By partnering with Ekwa Marketing, ophthalmologists can benefit from the company’s expertise and experience in digital marketing, enabling them to reach a broader audience and grow their online reputation. In summary, Ekwa Marketing is a valuable asset to ophthalmologists looking to improve their online presence and attract more patients through organic search.


  • 00:01:37 – What is the difference between Google Ads and Google Organic?
  • 00:05:00 – User perspective on Google Organic and Google Ads
  • 00:07:48 – How to use Google Ads and SEO strategically
  • 00:10:55 – Are there any biases in Google Ads by Google over SEO?
  • 00:13:12 – Strategies for dominating Google
  • 00:16:38 – Social media Ads vs. Google Ads
  • 00:21:30 – Traditional Media Marketing Vs. Google Ads
  • 00:27:44 – What are the things that practices should focus on to get good ROI? How Ekwa helps with SEO and ranking practices


Naren Arulrajah

CEO of Ekwa Marketing
Founder of Ophthalmology Business Academy
Ophthalmology Marketing Consultant

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ophthalmologists, ob-gyns, dentists, dermatologists, plastic surgeons, and med-spa owners. 

Naren is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate ophthalmology practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the ophthalmology and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded Ophthalmology Business Academy (www.obacademy.org) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Connect with Naren Arulrajah

LinkedIn: linkedin.com/in/naren-arulrajah 
Website: www.ekwa.com


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