Episode 11

Host a Cataract Surgery Lunch & Learn – and fill every seat in the house!

by Ophthalmology Business Academy | February 1, 2023

In this episode, Kathleen A. Otto, Director of Marketing at Fitchte, Endl & Elmer Eyecare, talks about the “Cataract Surgery Lunch and Learn.” The cataract surgery lunch and learn is a thoughtful, safe event with IN-PERSON information delivery. Kathleen has implemented result-driven marketing strategies to attract patients to this event and increased the number of cataract surgeries performed in her practice through this strategy.


  • 00:01:01 – Kathy’s journey in ophthalmology
  • 00:03:39 – What is cataract surgery lunch and learn?
  • 00:08:28 – Cataract surgery lunch & learn event
  • 00:10:24 – Event process
  • 00:16:16 – Advertising strategy and secret source
  • 00:19:38 – Low-cost advertising tips and strategies
  • 00:20:17 – Facebook advertising tips and strategies


Kathy Otto has over 20 years of experience in Ophthalmology & currently serves as the Director of Marketing at Fichte, Endl & Elmer Eyecare in Buffalo NY. She holds an A.A.S. in Surgical Technology and is a Certified Ophthalmic Assistant. She used her clinical and O.R. experience to transition into numerous roles including Practice Liaison for an OD referral network, Community Outreach Coordinator, and Coordinator of Marketing & Outreach.

Kathy is regarded as an industry thought leader in the field of Ophthalmology Practice Marketing. She has spoken at International Ophthalmology conferences including the American Association of Cataract & Refractive Surgeons (ASCRS), the American Society of Ophthalmic Administrators (ASOA) & American Medical Optics University (AMOU). She has been featured on medical marketing webinars put on by Glacial Multimedia & a featured speaker on the ZEISS SMILE users group podcast. On a local level, she has lectured to her peers at the annual Association of Technical Personnel in Ophthalmology (ATPO) meeting in Western NY.

Connect with Kathleen A. Otto

LinkedIn: linkedin.com/in/kathyotto
Direct Line: (716) 282-1115
Cell: (716) 867-2825
Fax: (716) 564-2060
Website: www.fichte.com


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