Episode 6

How Patients Choose a Doctor in 2022 and Beyond?

by Ophthalmology Business Academy | December 28, 2022

Your Potential Patients are looking for you Online.”

Although many ophthalmologists and specialists get patients through word of mouth and referrals, an ever-increasing number of patients still go online to get more information.

We also have to consider the patients who didn’t get a referral from another doctor, friend, or family member, perhaps because they moved to a new city or didn’t know anyone with experience in your specialty. They are a smaller group of people but are also highly likely to search online.

To find an ophthalmologist nearby, patients will generally enter search keywords like “ophthalmologist near me” or “Physicians near me”, etc. 

By understanding where and how patients search online, practices can focus on how to show up in those searches more often.

In this episode, Naren Arulrajah, CEO of Ekwa Marketing and Founder of Ophthalmology Business Academy, discusses how patients search online and what practices can do to ensure they find them.

If you’d like to discover more about how Ekwa Marketing can enable and grow your practice, you can book a complimentary  marketing strategy meeting here! Our gift to you:  www.ekwa.com/msm/ 

Our marketing team will spend 4 hours researching you and your competition online prior to this meeting to identify further opportunities on how Digital Marketing will help you grow your practice.


  • 00:01:47  –  How do patients discover an ophthalmologist today?
  • 00:06:43  –  How to build and maintain trust with patients & Digital marketing mistakes practices needs to avoid
  • 00:10:57  –  Attracting patients with SEO & Google domination
  • 00:15:15  –  Ways to improve the patient journey, Patient map & Importance of analyzing the patient journey
  • 00:19:52  –  Digital marketing formulas & strategies for ophthalmologists.
  • 00:22:25  –  Develop your own Done-For-You digital marketing plan and learn how you can achieve a thriving & profitable practice!

About Naren Arulrajah

Naren Arulrajah
Founder of Ophthalmology Business Academy
Ophthalmology Marketing Consultant
Digital Marketing Expert
CEO of EKWA Marketing

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ophthalmologists, ob-gyns, dentists, dermatologists, plastic surgeons, and med-spa owners. 

Naren is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate ophthalmology practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the ophthalmology and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded Ophthalmology Business Academy (www.obacademy.org) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award. More about Naren:  www.ekwa.com/about-naren.html


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