Episode 13

How to make 2023 your best year yet with powerful marketing

by Ophthalmology Business Academy | February 15, 2023

This episode is one of the most exclusive episodes of the Ophthalmology Business Podcast. Naren Arulrajah, CEO of Ekwa Marketing and Ophthalmology Marketing Expert, conducts an insightful discussion about digital marketing techniques, such as SEO strategies, with our fabulous co-host Sarah Duval, Director of Marketing and Business Development at Concord Eye Center. 

“In today’s digital age, the internet has become the primary source of information for individuals seeking medical services. Given the abundance of options available, it’s imperative for healthcare practices to establish a strong online presence to attract new patients. Google plays a crucial role in determining the visibility of your website, and it is essential to adhere to its guidelines to achieve a favorable search engine ranking.”

Naren Arulrajah

We are pleased to announce that we offer a free marketing strategy meeting to all the listeners of the Ophthalmology Business podcast.

This Marketing Strategy Meeting is a $900 value where Ekwa Marketing will evaluate your digital marketing presence & compare them to your competitors to provide you with a winning marketing strategy uniquely designed for your practice!


  • 00:01:46 – Five reasons the practices did not do well in 2022 
  • 00:04:35 – Ophthalmology Buyer’s Journey
  • 00:08:49 – Why do people spend on ads?
  • 00:13:14 – What do you need to do to get into the top 5%?
  • 00:16:41 – Importance of Original content
  • 00:21:34 – Google is not simple now
  • 00:23:04 – Why and how do practices waste money on adverts?
  • 00:25:52 – What is “Call conversion”?
  • 00:30:24 – What is “Morning Crunch”? 
  • 00:32:05 – Could this be done departmentally?
  • 00:33:20 – How can you make 2023 the best year yet with Ekwa Marketing?


Naren Arulrajah

CEO of Ekwa Marketing
Founder of Ophthalmology Business Academy

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ophthalmologists, ob-gyns, dentists, dermatologists, plastic surgeons, and med-spa owners. 

Naren is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate ophthalmology practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the ophthalmology and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded Ophthalmology Business Academy (www.obacademy.org) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Connect with Naren Arulrajah

LinkedIn: linkedin.com/in/naren-arulrajah
Website: www.ekwa.com


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