Episode 32

Integrating Holistic Approaches into Ophthalmology Practice: A Strategic Perspective for Doctors

by Ophthalmology Business Academy | June 28, 2023

In this episode, we welcome Dr. Rudrani Banik, an ophthalmologist specializing in neuro-ophthalmology, as our guest. Dr. Banik shares her insights and experiences in incorporating holistic approaches into ophthalmology practice, including nutrition, botanicals, and lifestyle modifications. Discover the strategic advantages of this integrative approach and how it can empower patients to take charge of their eye health.


  • 00:01:38 – How did Dr. Banik get started in ophthalmology? 
    • Shift from academic medicine to integrative and functional medicine
  • 00:04:36 – How do you integrate traditional medical and surgical approaches with holistic methods to optimize eye health?
    • Medical history is the key, not just the eye history
    • Gut health is the key to helping to solve a lot of issues
  • 00:06:51 – How do you make this work financially?
    • The time it takes to provide this type of care
    • 1-2 hrs per patient
    • Cash-based practice model Vs. Insurance model
  • 00:08:36 – Couple of patient stories where the holistic approach has profoundly impacted patients’ well-being
    • Integrative and holistic approach Vs. traditional 15-minute consultation
  • 00:15:15 – What are some of the strategic advantages of Ophthalmology in incorporating holistic approaches?
    • Patient satisfaction and physician satisfaction with integrative and functional medicine
    • Niche service
  • 00:17:50 – where you can seek education and gain a more in-depth understanding of functional medicine and related topics. 
    • The four different ways to approach functional medicine
  • 00:20:45 – Are there any specific marketing strategies or patient education initiatives that can be implemented to differentiate your practice?
  • 00:24:06 – Dr. Banik’s experience with opening her practice and how it has changed.
    • I can design it the way I want. 
    • I can see as many or as few patients a day as I want
    • I can work as much or as little as I want 
  • 00:29:13 – Are there any other doctors who provide a different type of care? 
  • 00:30:43 – Final thought
    • How to connect with Dr. Banik


Rudrani Banik, MD

Board-certified Integrative Ophthalmologist
Founder and CEO of EnVision Health NYC

Rudrani (Rani) Banik, MD, is a Board-certified Integrative Ophthalmologist and fellowship-trained Neuro-Ophthalmologist. She combines traditional medical and surgical approaches to eye conditions with an integrative, holistic approach based on nutrition, botanicals, supplements, lifestyle modification, and other natural therapies.

Dr. Banik has expertise in a wide range of conditions affecting vision including dry eye, digital eye strain, blue light, cataracts, glaucoma, and macular degeneration. She performs cataract and laser surgeries and has extensive experience with medical and cosmetic Botox.

Dr. Banik has 13 years of training at some of the finest medical and eye institutes in the country. She graduated with a B.A with Honors and M.D. from Brown University. She trained in Internal Medicine at Mount Sinai Medical Center in Miami, followed by Ophthalmology at the University of California, Irvine. She completed her fellowship in Neuro-Ophthalmology at Johns Hopkins.

She has served on full-time faculty at Albert Einstein College of Medicine, Bronx-Lebanon Hospital Center, and New York Eye and Ear Infirmary of Mount Sinai.

Dr. Banik is currently in private practice based on the Upper East Side in New York City. She is an Associate Professor of Ophthalmology at Mount Sinai Icahn School of Medicine. Dr. Banik is actively involved in teaching residents and serves as principal investigator for several multi-centered clinical trials in neuro-ophthalmology.

Dr. Banik is featured frequently in the media. She has been interviewed by The New York Times, Good Morning America, CBS Evening News, ABC 7 Eyewitness News, CBS NY with Dr. Max Gomez, Fox 5 News with Ernie Anastos, The Washington Post, NBC Tampa, New Tang Dynasty TV, and Real Simple magazine. She has been voted Castle Connolly Top Doctor and NY Magazine’s Best Doctor every year since 2017.

She has authored numerous articles and has presented at national and international meetings. She has served as a member of the American Board of Ophthalmology’s Exam Development Committee that sets the standards for Board certification in her field.

Dr. Banik is proud to bring more than 20 years of experience and her extensive knowledge of the eye and brain, combined with a holistic approach, to her own practice.

She is available to speak on topics currently in the news such as COVID and the eye, digital eye strain, blue light, and natural approaches to common eye conditions such as macular degeneration, glaucoma, and cataract.

Connect with Dr. Banik
Instagram: instagram.com/dr.ranibanik
LinkedIn: linkedin.com/in/rudrani-banik-m-d-83019584
Website: rudranibanikmd.com


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