Episode 30

Maximizing the Impact of Your Website: Key Elements Every Ophthalmologist Should Consider

by Ophthalmology Business Academy | June 14, 2023

Maximizing the impact of your ophthalmology practice website involves a multifaceted approach. By improving search engine visibility, providing a user-centric experience, highlighting your expertise, optimizing for local search, and regularly monitoring and updating your website, you can attract more patients, build credibility, and ultimately grow your practice. In this episode, Naren Arulrajah, CEO of Ekwa Marketing, and Ryan Davies engage in an acquainted discussion that embraces the power of the internet and leverages your website as a powerful tool to connect with patients and expand your reach in the digital landscape.

We are excited to announce an exclusive opportunity for all the listeners of the Ophthalmology Business podcast. We are offering a complimentary Marketing Strategy Meeting courtesy of Ekwa Marketing. 

This meeting, which is valued at $900, aims to assess your digital marketing presence and analyze your competitors’ strategies. Based on our findings, we will develop a tailored marketing strategy specifically designed to enhance the growth and success of your practice.


  • 00:02:02 – What key elements should every ophthalmologist consider when building their website?
  • 00:04:56 – How to use Google to find the experts near you
    • The Google rabbit hole
  • 00:06:05 – How can a practice improve the user experience for patients seeking specific services after achieving SEO dominance?
    • How to know if your website is in the 5%
    • How to influence patients to choose you
    • Three basic questions to ask to get the best results
  • 00:09:44 – 15 seconds Vs. 90 seconds
    • Avoid technical jargons
    • Google reviews
  • 00:12:01 – Value of Google reviews for patients
  • 00:13:30 – Can practices currently struggling with SEO turn things around and dominate their online presence?
    • Prioritize user experience
    • Valuable content and organization
    • Speed of your website
    • Create a website that encourages user engagement
  • 00:16:34 – Six key elements for successful SEO
  • 00:19:59 – What does a marketing strategy meeting look like?
    • What does Ekwa Marketing do before and during a marketing strategy meeting


Naren Arulrajah

CEO of Ekwa Marketing
Founder of Ophthalmology Business Academy

Naren Arulrajah is a “visionary entrepreneur” who believes that success is a by-product of our dedication to serving others. 

Naren is the CEO and Founder of Ekwa Marketing (www.ekwa.com). Ekwa is a 200-person team and a leader in helping doctors dominate Google and digital marketing. Ekwa exclusively serves doctors in private practice. Ekwa’s clients include ophthalmologists, ob-gyns, dentists, dermatologists, plastic surgeons, and med-spa owners. 

Naren is most proud of the fact that 95% of Ekwa’s clients stay with Ekwa year after year.

Naren has personally consulted with doctors who own and operate ophthalmology practices across the US and helped them scale from startups to multi-million dollar practices. His digital marketing expertise and entrepreneurial experience are appreciated by doctors worldwide. 

Naren consistently focuses on giving back much value to the ophthalmology and medical community, which has been instrumental in his own success. In that spirit, along with other key opinion leaders, he founded Ophthalmology Business Academy (www.obacademy.org) to help doctors find personal, professional, and financial success.

Naren is a consultant, speaker, author, and innovator. AceTech Ontario honored Naren’s accomplishments with its 2014 Leadership Initiative Award.

Visit https://www.ekwa.com/ for more information.

Ryan Davies

Digital Marketing Advisor
Ekwa Marketing

Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies. His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.


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