Episode 33

Private Equity in Ophthalmology

by Ophthalmology Business Academy | July 5, 2023

In this episode of the podcast, Guido Piquet, Chief Operations Officer of Mann Eye Institute, and Jeff Freedman, Private Equity Engagement Director at ModMed, explain the role of private equity in ophthalmology.

They focus on critical evaluation mechanisms that can guide your decision on whether or not to pursue a private equity investment. Our guest, Jeff, emphasizes that private equity is not suitable for everyone, and it’s essential to carefully assess various factors before deciding.

Jeff’s expertise and experience make this episode a must-listen for anyone interested in the intersection of private equity and ophthalmology.


  • 00:02:30 – Background of Jeff Freedman
  • 00:06:10 – What are some of the things your practice should look at when they’re considering PE?
  • 00:11:30 – The general structure of a PE deal
  • 00:16:57 – How does the valuation process account for the future potential value of a practice that has made poor decisions in the past and may have a negative book value?
  • 00:19:39 – What are the risks and benefits of having a private equity investment? 
  • 00:26:37 – Market Overview
    • What is happening specifically in Ophthalmology
    • Trends in other specialties
    • Overall financial markets 
    • Predictions for the future
  • 00:32:21 – What advisors or resources are available to guide practices considering a transaction?


Jeff Freedman

Private Equity Engagement Director
Modernizing Medicine

Jeff Freedman has spent over 30 years involved in healthcare with stops along the way in drug distribution, device manufacturing, practice M&A and also working for a large national payor. The bulk of his career has been spent in practice operations and most recently as CEO of Ocular Partners, an ophthalmology platform based in Chicago.  He currently holds the position of Private Equity Engagement Director with ModMed. In this role, Jeff is responsible for developing strategic alliances with PE sponsors who have investments in physician practice management. In addition, he’s involved with assisting the ModMed sales process by helping to represent the voice of the customer as a former ModMed client. 

Connect with Jeff
LinkedIn: linkedin.com/in/jeff-freedman-b905884


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