Episode 5

Social Media Strategies for Ophthalmologists

by Ophthalmology Business Academy | December 21, 2022

Social media boosts your visibility among potential patients, letting you reach a broad audience. However, marketing your ophthalmic practice and finding new patients can be challenging – even painful if you don’t approach it with the proper strategy, tools, and guidance.

In this episode, Dr. Nimesh Patel, Assistant Professor of Ophthalmology at Harvard Medical School, Assistant Professor of Bascom Palmer Eye Institute, Vitreoretinal Surgeon of Massachusetts Eye & Ear Infirmary, and Director of Pediatric Retina at Boston Children’s Hospital, discusses effective social media strategies, techniques and tips for ophthalmologists that will help them with the online audience, community and influence.

Listen to this episode! Learn about the best platforms & strategies to build a successful practice and career.

Join us! Our gift to you, Free membership: www.obacademy.org/register/


  • 00:01:25 – Journey of Dr. Nimesh Patel
  • 00:02:00 – How did you involve in social media
  • 00:03:00 – What’s trending : Social media in ophthalmology
  • 00:04:46 – Benefits of social media engagement for physicians
  • 00:06:35 – What is the most popular platform for physicians
  • 00:09:22 – Social media engagement : Factors that influence it and how to do it well
  • 00:11:23 – Social media platforms to get started for growing your practice and patient base
  • 00:13:28 – How does social media help in Google SEO for ophthalmologists
  • 00:17:17 – Instagram – Brand-building tool to show you as an expert
  • 00:19:06 – Building relationships and trust with ophthalmology community members
  • 00:23:45 – Social media Do’s & Don’ts

About Dr. Nimesh Patel

Dr. Nimesh Patel
Assistant Professor of Ophthalmology, Harvard Medical School
Assistant Professor, Bascom Palmer Eye Institute
Vitreoretinal Surgeon, Massachusetts Eye and Ear Infirmary
Director of Pediatric Retina, Boston Children’s Hospital

Dr. Patel specializes in the medical and surgical treatment of vitreoretinal diseases. His clinical interests and expertise involve working with both adult and pediatric patients, with a goal of providing top quality, individualized care for a variety of conditions including macular degeneration, diabetic retinopathy, retinal detachment, epiretinal membrane, macular hole, ocular trauma, and retinopathy of prematurity. He is an active member of the Retina Service at Mass. Eye and Ear, as well as at Boston Children’s Hospital, where he is the Director of Pediatric Retina.

During his medical training, he was inducted into the Alpha Omega Alpha honor society. After completing his ophthalmology residency at Bascom Palmer Eye Institute, he served as Chief Resident and Director of the Ocular Trauma Service while completing vitreoretinal fellowship training.

Dr. Patel is an innovator with a passion for clinical and basic science research. He has published numerous original peer-reviewed research articles and textbook chapters spanning a range of subjects including surgical techniques, retinal vascular diseases, intraocular lenses, retinal imaging, and ocular infections. He is often invited to speak at highly regarded local, national, and international conferences.


Share this Podcast: