Episode 43

The 4 Most Common “Limiting Beliefs” That Are Capping Your Premium Conversions

by Ophthalmology Business Academy | September 13, 2023

In this insightful episode, Troy Cole, the Catalyst-in-Chief at LogiCole Consulting, LLC, is trying to debunk the myths constraining your premium conversions. He explores four pervasive limiting beliefs that may be holding you back.

Troy discusses the latest trends in premium conversions, providing valuable insights into this constantly changing field.

Furthermore, he generously shares a curated list of resources to empower you in your quest to master premium conversions. This episode aims to challenge assumptions, explore opportunities, and pave the way for a more prosperous future in premium conversions. 

Check it out and enjoy!


  • 00:01:38 – Troy’s Journey in Ophthalmology
  • 00:05:23 – First limiting belief: Sales is a natural-born talent, not a learnable skill
  • 00:11:00 – Second limiting belief: Time = Conversions
  • 00:15:06 – Third limiting belief: Education = Information Overload
  • 00:20:05 – Fourth limiting belief: It’s about you?
  • 00:24:29 – Trends/challenges in regards to premium conversions?
  • 00:30:28 – Some ways practices can get help in these areas


Troy Cole

LogiCole Consulting, LLC

Troy Cole is a seasoned professional with nearly 20 years of experience in ophthalmology. He began his career in marketing, working closely with elective surgeons, particularly in LASIK and cataract procedures. With a deep understanding of ophthalmological marketing, Troy founded LogiCole Consulting, LLC, seven years ago. Together with his wife, Susan, who brings her agency-side marketing and pharmaceutical sales experience, they provide comprehensive solutions for ophthalmology practices. Troy’s expertise lies in marketing strategy, communications, and sales within the eye care industry.

Connect with Troy,
LinkedIn: linkedin.com/in/troy-cole-18ab515


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