Episode 23

The Importance of Patient Follow-up

by Ophthalmology Business Academy | April 26, 2023

Make your follow-up process more strategic and tactical with Michelle Pelletier!

In this episode, we have an insightful discussion with Michelle Pelletier, CEO of MDprospects, about the importance of patient follow-up for an ophthalmology practice.

Michelle and our co-host Guido Piquet cover several critical areas of patient follow-up, including the different levels of patient follow-up, automating the follow-up process, trends in patient follow-up, and how follow-up impacts the patient’s overall experience.

She emphasizes the importance of prioritizing leads for follow-up and provides actionable insights to help you develop a better follow-up process for your practice.

Listen now to gain insights into the critical role of patient follow-up in ophthalmology practice.


  • 00:01:28 – Meet the expert! Michelle Pelletier’s journey in Ophthalmology
  • 00:02:45 – Why is patient follow-up so important?
  • 00:04:28 – Different levels of patient follow-up:
    • How to prioritize leads to follow-up
    • How to divide the follow-up system among your team
  • 00:07:36 – Current follow-up processes and common mistakes practices make:
    • Why communication between your marketing team and coordinators/front desk is important
    • Customizing the follow-up process
  • 00:12:59 – Importance of automating the follow-up process:
    • Emailing + automated text + human element = higher conversion
  • 00:17:36 – Other software to help streamline the patient follow-up process:
    • CRM
    • Patient Engagement Tools
    • Utilizing Strategies from Non-medical Industries to Improve Your Patient Experience and Increase Revenue
    • Patient Engagement Trends
  • 00:21:16 – The importance of online scheduling:
    • Two kinds of online scheduling
  • 00:25:05 – Advice for physicians on patient follow-up:
    • Quick tip: Start with how you’re going to convert leads to patients to book a treatment.


Michelle Pelletier

CEO at MDprospects

Michelle has been a valuable member of MDprospects since 2012, having held various roles and made significant contributions to the company. However, her preferred area of focus is client engagement and collaborating with the development team. Her outstanding communication abilities and aptitude for solving problems have enabled her to establish long-lasting relationships with both clients and colleagues. Michelle’s unwavering dedication to her work and her appreciation for nature give her a distinctive perspective and an enthusiastic approach to all aspects of her job. She demonstrates remarkable balance between her personal and professional lives, which speaks to her strong work ethic and admirable character. Michelle’s exceptional communication skills and problem-solving abilities have allowed her to cultivate enduring connections with clients and colleagues. Her multifaceted personality and dedication to excellence make her an invaluable asset to the MDprospects team.

Connect with Carol-Anne Poursaied

LinkedIn:  linkedin.com/in/mpelletier207
Email: michelle@mdprospects.com
Website: www.mdprospects.com 


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