Episode 56

The importance of pre-educating patients and the positives that it drives for everyone in the practice

by Ophthalmology Business Academy | December 13, 2023

In this episode, Chris Bonsall, Vice President of Revenue Generation at Navigate Patient Solutions, explores the vital role of human interaction in patient pre-education. He addresses the limitations of traditional non-human patient education methods and emphasizes the inefficacy of these approaches. Chris underscores the significance of personalized, one-on-one communication with patients, particularly in increasing conversions to premium ophthalmic surgical options.


  • 00:01:40 – About Chris
  • 00:03:33 – About patient pre-education – four converging factors that led to the start of the company
    • demand increase
    • New surgeons can’t keep up with patient flow
    • Reimbursement going down
    • Technology continues to improve
  • 00:12:12 – Why aren’t practices just doing this themselves? Why are they looking to outsource this and bring in a third party?
  • 00:14:53  – What results are you seeing from pre-educating?
  • 00:18:53 – Building relationships with patients
  • 00:21:27 – How pre-education increases conversion and secure patient experience
  • 00:25:45 – Chris shares a success story
  • 00:27:56 – Connect with Chris
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Chris Bonsall

Vice President of Revenue Generation
Navigate Patient Solutions

Chris Bonsall has spent over a decade working with Ophthalmology practices to optimize their clinic flow by implementing the right software solutions.  Through consulting with hundreds of practices across the US, he realized that the most efficient, profitable practices were adopting software as needed but were investing more heavily in patient experience.

Chris is now the Vice President of Revenue Generation for Navigate Patient Solutions, a unique company focused on bringing the “Human Approach” back to patient education for cataract patients.  He is passionate about helping practices improve their education process to ensure no patient goes through cataract surgery without knowing the options available to them.

LinkedIn: linkedin.com/in/cbonsall
Website: navigatepatient.com


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