Episode 16

Utilizing Strategies from Non-medical Industries to Improve Your Patient Experience and Increase Revenue

by Ophthalmology Business Academy | March 8, 2023

In this podcast, Dr. Anish Kapur and Greg Grasso discuss how healthcare providers can improve patient experience and increase revenue by learning successful strategies from non-medical industries. By exploring innovative techniques and technologies, healthcare providers can revolutionize their interactions with patients, leading to greater satisfaction and increased revenue.

According to the podcast, making a great first impression is crucial for providing an excellent patient experience. The first interaction between a patient and a healthcare provider sets the tone for the entire experience, so the technology used at the front desk plays a significant role in improving the patient experience.

The podcast also explores how technology can help healthcare providers solve day-to-day problems and improve HR management.

Whether you’re a small clinic or a large hospital, this podcast will provide practical ideas and inspiration to enhance your patient experience and drive growth in your organization.


  • 00:01: 01 – Dr. Kapur and Greg’s ophthalmology industry journey
  • 00:06:20 – The correlation between patient experience and the business side of ophthalmology
  • 00:15:12 – Tech-forwardness of ophthalmology practices
  • 00:20:59 – Universal rule of “1st impression” in ophthalmology practice
  • 00:26:55 – Specific areas to improve overall patient experience
  • 00:31:34 – Sarah shares an unfortunate experience in ophthalmology practice
  • 00:33:08 – “If this, Then that” rule
  • 00:36:52 – Discover the Benefits of Promptly: How promptlycheckin.com Can help you!


Anish Kapur, MD

Founder and President of FocalPoint Holdings

Dr. Anish Kapur is a physician who works to create innovative technology solutions that aim to revolutionize the healthcare industry. He was a founder of iMedicWare, the first cloud-based EMR and PM system explicitly built for ophthalmology, which grew to become one of the largest technology companies in the eye care space before it was acquired. Currently, he is the President of FocalPoint Holdings, a privately-held investment, technology, and management firm. By focusing on the needs of patients and practices first, they specialize in building successful companies within the ophthalmic and optometric space. One of his primary duties is to lead their flagship company, Promptly, which offers a complete patient experience software system that improves and automates front office processes while revolutionizing how practices interact with their patients.

Connect with Dr. Anish Kapur 

LinkedIn: linkedin.com/in/anishkapurmd 

Website: www.focalpointholdings.com

Gregory Grasso

Director Of Business Development at FocalPoint Holdings

Greg Grasso is the Director of Business Development for FocalPoint Holdings & Promptly, LLC. Greg has been in the Ophthalmology industry for nearly a decade, helping practices of all subspecialties exceed their business goals while improving their patient experience by utilizing innovative technologies and automation systems. Greg previously worked as the Director of Enterprise Solutions within one of the largest Ophthalmology-specific software companies in the country.

Connect with Gregory Grasso

LinkedIn:  linkedin.com/in/gregorygrasso 

Website :  www.focalpointholdings.com


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